Six stations, and you only ever stand at one. What happens at each, what you do there, and what a licensed advisor does beside you.
Nobody disputes what has to happen in a sale. What owners are rarely told is which of it is theirs to do. Point at a station.
A licensed advisor can pressure-test your exit direction against real local transactions before you commit to anything.
The first station is free and so is everything inside it. Each of these says what it costs and what it asks for, because at this stage those are the only two questions.
You pick your situation first, so the rest are relevant to it. Every question is about the business: the industry, the revenue, the shape of the records, what you have been offered. Close the tab at any point and nothing is kept.
The moment you finish, your answers become an indicative range with the reasoning shown: the multiple it used, the size adjustment, and what moves the number. It is the same table the workspace valuation runs on, so it does not quietly change later.
If you want to continue, an email address opens a private workspace with your answers already in it. The six stations, the tasks that belong to the one you are standing in, your documents with their version history, and the dates that matter.
AI organizes and explains. People make the judgment calls, and you choose when to bring them in. No retainer, no hourly billing, nothing due to start. Five percent of the sale price when it closes, and if it never sells you owe us nothing.
This is the station you can start today without telling a soul. Gather these and the first two buyer meetings stop being an interrogation.
In the workspace they are seven slots. Uploading a document into one files it under that category and ticks the box, so the checklist tracks itself against your files rather than asking you to keep a second list. Nothing is ever overwritten: an update adds a version and the old one stays, readable and restorable.
Competing buyers do not get their own pipelines here. The only question worth asking about two offers is which is better, and that cannot be answered on two screens.
The workspace does the same arithmetic on the way out: from the headline price to the money you actually walk away with, after debt, costs and anything held back. See the net proceeds tool.
The reason most owners wait too long is not the money. It is that the first step usually means telling somebody, so the sale is built to run without one. Your business is never listed by name, at any station.
No name, no email, no phone number. Close the tab and nothing is kept.
An email address opens it. An advisor can see what you put in, and nobody else can.
Industry, region, revenue and earnings bands. Enough to judge, not enough to identify.
The name and the statements unlock one signed buyer at a time, each approved by you. You can decline a buyer without giving a reason.
Usually at closing or shortly before, planned in advance rather than improvised on the day.
A leak does not only cost a difficult month. Staff who hear the business is for sale start looking, key customers quietly start a second supplier, and a competitor gets a story to tell your customers free of charge. Every one of those shows up in the numbers a buyer is reading, which means a leak costs you price.
Then nothing happened. No engagement was signed, no fee is owed, and nobody outside the process knows you looked. Come back in a year, or delete all of it permanently.
No name, no email, no phone number, and a written read on where you stand at the end of it. Whether you ever speak to us is a decision you make afterwards.